A visual identity with global appeal
A visual identity that feels right at home in any part of the world: a crucial asset for Logos, a public affairs agency that liaises and communicates on behalf of some of the world’s leading organisations.
Logos was looking to achieve global coverage, and needed a new visual identity. Having invited eleven agencies to pitch, they eventually settled on Wardtaal. As it turned out, an initial sketch of the new logo proved to be the game changer in our presentation. The logo concept was just what they were looking for. We had to interrupt our presentation for a board member’s marriage proposal. The logo said ‘I do’.