A visual identity with a solid core, juicy centre and appealing shell.
Designing a plant-based visual identity for Schouten Food – manufacturer of plant-based meat substitutes, pioneer in the vegetarian market and vegetarian icon.
Vegetarianism is a growing trend. Schouten Food is an industry trendsetter, and has been developing vegetable protein-based food products for over 30 years. We appreciate the opportunity to support its mission by developing a visual identity with a solid core, juicy centre and appealing shell. We also developed a range of packaging materials reflecting the products’ plant-based origins.
Web developers operate in a highly binary world of clear choices, with one exception: should you use tabs or spaces? Two Rotterdam-based developers decided to embrace this contradiction and name their business Tabs & Spaces. We helped them develop a consistent visual identity. At the end of the day, though, tabs and spaces both go between brackets. We can achieve more together!