Skip to content

A visual identity with a solid core, juicy centre and appealing shell.

Designing a plant-based visual identity for Schouten Food – manufacturer of plant-based meat substitutes, pioneer in the vegetarian market and vegetarian icon.

client
Schouten Food

about

Vegetarianism is a growing trend. Schouten Food is an industry trendsetter, and has been developing vegetable protein-based food products for over 30 years. We appreciate the opportunity to support its mission by developing a visual identity with a solid core, juicy centre and appealing shell. We also developed a range of packaging materials reflecting the products’ plant-based origins.

Web developers operate in a highly binary world of clear choices, with one exception: should you use tabs or spaces? Two Rotterdam-based developers decided to embrace this contradiction and name their business Tabs & Spaces. We helped them develop a consistent visual identity. At the end of the day, though, tabs and spaces both go between brackets. We can achieve more together!

disciplines
visual identity

Schouten Food vegetarisch productontwikkeling
Schouten Food stationery
Schouten Food iconenset
Schouten Food smartphone website
Schouten Food desktop website